We are aware that you place trust in us. We therefore consider it our responsibility to protect your privacy. In this statement, we explain what personal data we collect, how we use it, and what rights you have.
This privacy statement applies to the services of HappyFarmer B.V., registered at Lieveld 6, 5688 HZ Oirschot, the Netherlands. HappyFarmer B.V. is the data controller for the processing activities described in this statement.
1. What data we collect
Depending on how you use our services, we process the following data:
- Order and account data: name, address, email address, phone number, order history and — for business customers — company name, Chamber of Commerce number and VAT number.
- Payment data: the data required to process your payment. We do not store credit card or bank account details ourselves; this is handled by our payment provider (see §5).
- Communications: when you contact us by email, phone or chat, we retain that correspondence. For telephone contact, we record the phone number, time and duration of the call.
- Website usage: data about your visit to our website, such as pages visited and how you found our website (see §3 and §4).
- Reviews and wish lists: when you write a product review or add products to your wish list, we retain that data.
2. How we use your data
We collect and use personal data solely for the purposes described in this statement, unless we ask for your prior consent for other uses.
| Purpose | Legal basis |
|---|---|
| Processing and dispatching your order, invoicing and customer service | Performance of the contract |
| Managing our administration | Legal obligation |
| Sending our newsletter | Consent (you can unsubscribe at the bottom of every email) |
| Service messages, such as a stock notification for a product on your wish list | Performance of the service you have signed up for |
| An invitation to write a product review after your purchase | Legitimate interest (you can opt out in every invitation) |
| Our loyalty programme: awarding points and benefits based on your purchases | Performance of the programme you participate in |
| Measuring and improving our website and marketing | Legitimate interest and/or consent respectively (see §3 and §4) |
Product reviews
When you write a product review, we publish it on our website under the name you have provided. You can always ask us to amend or remove your review.
Loyalty programme
If you participate in our loyalty programme, we process your order history to assign points, tiers and rewards. Participation is voluntary; upon termination of your participation, we will delete your programme data.
3. Our own visitor measurement
We use our own measurement system to understand through which channels — such as search engines, advertisements or email — visitors arrive at our website. When you log in to your account, place an order or click a link in one of our emails, we may link your visits across different devices or browsers. We use this data solely to measure the effectiveness of our own marketing; we do not store IP addresses in this process and do not use this data for advertising networks or other third-party purposes. We retain characteristics of advertisement clicks for a maximum of 180 days; device links for a maximum of 12 months.
4. Cookies and third-party measurement services
In addition to our own measurement, we use — depending on the preferences you specify in our cookie banner — third-party services:
- Google (Google Analytics and Google Ads): statistics on website usage and measurement of advertising results.
- Meta (Facebook/Instagram): measurement of advertising results.
- Microsoft Clarity: aggregated view of how visitors use our pages (such as click and scroll behaviour), to improve the website.
- Billy Grace: an attribution platform that measures which marketing channels lead to a visit or purchase.
- Klaviyo: measures website activity (such as products viewed) to make our emails more relevant.
- Trusted Shops: displays our quality mark and shop reviews.
You can decline non-essential cookies via the cookie banner. Declining cookies may affect the functioning of certain parts of the website.
5. Sharing with third parties
Personal data is not shared with third parties unless this is necessary for the performance of our services or to comply with legal obligations. We never sell your data. We enter into data processing agreements with parties that process data on our behalf.
We work with the following categories of parties:
| Party | Purpose |
|---|---|
| Shopify | Webshop platform |
| Mollie | Payment processing |
| Picqer | Inventory management and order processing |
| Sendcloud and the carrier of your choice | Shipping of your order |
| Moneybird | Accounting and invoicing |
| Gorgias | Customer service |
| Klaviyo | Email: newsletters, service messages and review invitations |
| Trusted Shops | In some countries: collecting shop reviews after your purchase |
| Google, Meta, Microsoft, Billy Grace | Measurement services as described in §4 |
For business orders, we may validate your Chamber of Commerce or VAT number with the Chamber of Commerce or the European VIES service respectively.
Our employees are required to treat your data confidentially.
6. How we combine data internally
In order to serve you properly, we combine data from the services mentioned above within our own systems into a single customer profile: your orders, invoices, shipments, previous points of contact (email and telephone), participation in the loyalty programme, wish list and written reviews. This customer profile is used exclusively by our own employees for customer service and order processing, runs on our own secured servers and is not shared with third parties.
7. Retention periods
We do not retain your data longer than necessary for the purpose for which it was collected, unless a statutory retention obligation applies:
- Order and invoice data: 7 years (statutory tax retention obligation).
- Characteristics of advertising clicks: maximum 180 days (see §3).
- Device links from our own visitor tracking: maximum 12 months (see §3).
- Newsletter data: until you unsubscribe.
- Loyalty programme: until you end your participation.
- Correspondence and other data: for as long as necessary for the purpose for which you contacted us.
8. Security
Your data is stored on secured servers of HappyFarmer or of the parties mentioned in §5. We take appropriate technical and organisational measures to protect your data against loss and unauthorised access.
9. Your rights
You have the right to:
- access your personal data;
- have incorrect data corrected;
- have your data deleted;
- have processing restricted;
- object to processing based on our legitimate interest, including direct marketing (right to object);
- receive your data in a commonly used format (data portability);
- withdraw a previously given consent.
To exercise these rights, please contact us using the details at the bottom of this statement. We will respond within one month. If you are not satisfied with how we handle your data, you can lodge a complaint with the Dutch Data Protection Authority.
Regarding the newsletter: at the bottom of every mailing you will find the option to update your details or unsubscribe.
10. Changes
This privacy statement has been tailored to the use of and the features on this website. Any adjustments and/or changes to this website may lead to changes in this privacy statement. We recommend that you consult this statement regularly.
11. Questions and contact
Do you have questions about this privacy statement or about your data? Please contact us:
HappyFarmer B.V.
Lieveld 6
5688 HZ Oirschot
The Netherlands
+31 (0)499 219249
info@happyfarmer.nl